I'm Charlsie — a creative and strategic trailblazer unafraid to follow my own path

You made it — I'm thrilled you found your way to my little corner of the internet.

With over 13 years of expertise, I focus on unconventional content, branding, social media, and marketing strategies that can create a buzz—and maybe even go viral. I enjoy collaborating with daring brands, socially aware entrepreneurs, and agencies to develop impactful marketing strategies, compelling content marketing, and results-oriented social media campaigns.

Throughout my career, whether working in-house, at agencies, or as a freelancer, I've teamed up with a variety of consumer brands, B2B companies, SaaS providers, nonprofits, and tech startups. My marketing initiatives were even recognized as a "marketing juggernaut" by The Atlantic at one point.

For me, storytelling is the essence of marketing. If your brand or campaign lacks a captivating narrative, you’re missing the chance to connect deeply with your audience. Every business has its own unique story, and leveraging that distinctiveness is crucial for unlocking your brand's full potential.

My writing has appeared in The Huffington Post, HollywoodLife, Glamour, Yahoo, The Mighty, and USA Today. I've also been featured by Good Morning America, the Today Show, Brit + Co., Buzzfeed, CNN Money, the LA Times, and Fortune Magazine.

When I’m not crafting content, you can catch me listening to Taylor Swift, hanging out with my dogs (Leonard and Biscuit), or devouring a good book, you’ll likely find me painting, writing creatively, researching the latest marketing and social trends, or enjoying a margarita on a porch somewhere.